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          BARRON'S ONLINE: The Inside Story: Buy By Dimitra DeFotis
 Weekday Trader
 (This item was originally published late Tuesday).
 27 mar 2003
 While investors have been frazzled by the prospects of war in Iraq and
 economic security at home, corporate executives and directors--the people 
          who
 presumably know their businesses best--have been sending another message: 
          No
 problem.
 Since last July, in every month except November, indicators of insider 
          buying
 and selling have been positive, as measured by the dollar value of transactions,
 says Lon Gerber, director of insider research at Thomson Financial.
 That's partly because insider sales slowed as the market sank lower,
 indicating executives think the worst of the bear market is over, he 
          says.
 So far in March, 495 insiders have bought stocks from the major indexes, 
          while
 488 have sold, according to George Muzea, president of Muzea Insider 
          Consulting
 Services, in Reno, Nev. (Since many more insiders typically sell than 
          buy,
 experts view an even balance like that as bullish.)
 Last week, insiders sold into the war "relief" rally, but 
          the more important
 cumulative ratio of sales to purchases over the last eight weeks remains
 virtually unchanged.
 "The important thing is the longer-term trend; otherwise, you tend 
          to get
 whipsawed by weekly changes," says David Coleman, editor of the 
          Vickers Weekly
 Insider.
 Because top executives often get options or restricted stock as part 
          of their
 compensation, insiders make on average 2.25 sales to every purchase.
 Over the past eight weeks, however, there have been only 1.63 sales 
          for each
 purchase, Coleman says. Last week, as the market rallied, sales inched 
          up to
 1.73 per purchase, from 1.29 in the previous week. But they were still 
          below
 average.
 Trend watchers like Muzea, who recently published a book on insider 
          trends
 called The Vital Few Vs. The Trivial Many, monitor how often and at 
          what price
 insiders make purchases.
 Insiders tend to be three to six months ahead of the market, Gerber 
          says.
 Historically, they're most bullish at major market bottoms. For instance, 
          they
 bought for 11 months before the secular low in October 1974, Muzea says.
 And when insiders buy with their own money, it's a particularly strong 
          vote of
 confidence. That's what Muzea sees at Kellogg.
 Kellogg director John Dillon bought 1,000 shares at 26.13 in January 
          2001, but
 when he bought another 1,000 shares on March 6, he paid 28.34 a share.
 In addition, chief financial officer John Bryant made his first purchase 
          of
 2,365 shares on March 17 at 29.64. Both insiders made open-market purchases
 with their own money.
 "These are the first buys [at Kellogg] since the middle of 2001-a 
          director
 paying up and a CFO buying for the first time," Muzea says.
 Historically, according to Thomson Baseline, Kellogg has traded at 21x 
          forward
 earnings, but is now selling near 16x projected earnings (see At a Glance).
 Another company where Muzea sees favorable insider-buying trends is 
          Nicor,
 primarily a natural gas utility (which also pays a healthy dividend). 
          Earlier
 this month, insiders including directors, vice presidents, the president 
          and the
 chairman bought stock at prices between 25.25 and 25.88, below the current
 price.
 "This is the first time we have seen an [insider buying] mixture 
          in this
 company in three years, which is a sign of fundamental value," 
          Muzea says.
 Nicor usually trades at 12.7x forward earnings; it is now changing hands 
          at
 only 10.8x projected earnings, according to Baseline.
 Coleman of Vickers likes to see insider buying at several companies 
          within an
 industry, which is why purchases at some smaller airlines have caught 
          his eye.
 At Express Jet, whose market capitalization is $509 million, three directors
 bought 5,000 shares each on February 18. And at Mesa Air, whose market 
          cap is
 $127 million, 11 insiders, including the chairman, bought shares between 
          March 6
 and March 18.
 In the past year, each stock fell more than Baseline's index of airlines,
 which is down 42%.
 "It is interesting-you have Mesa Air and Express Jet-and the airline 
          industry
 obviously has been decimated of late," Coleman says. "This 
          is a good insider buy
 signal."
 Last week, the war rally generated three times as many insider sales 
          as
 purchases, as some profit-taking may have set in. But even bearish Jonathan
 Moreland, director of research at InsiderInsights.com, says if insiders 
          thought
 things were "going down the tank," selling would have picked 
          up.
 Insiders could decide to sit on their hands if war in Iraq drags on, 
          other
 global hotspots flare or oil prices rise, depressing consumer spending. 
          That
 might suggest more down side for stocks.
 "The insider activity since the start of the war has reinforced 
          my view that a
 secular low has not been reached," Muzea says. But, he adds: "That 
          doesn't mean
 you cannot buy selectively.' '
 So, as the baseball season looms, insiders may be throwing a few inside
 pitches to investors that they could hit out of the ballpark if they 
          get their
 timing right.
 
 (END)
 26-03-03 1300GMT(AP-DJ-03-26-03 1300GMT)
 
 
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